Global Washing Additives Sodium Percarbonate Market Trends Analysis By Application (Detergents, Bleaching Agents), By End-Use Industry (Household, Industrial & Institutional), By Form (Powder, Granules), By Distribution Channel (Online, Offline), By Regional Trends and Forecast

Washing Additives Sodium Percarbonate Market Trends Analysis and Size

The Global Washing Additives Sodium Percarbonate Market size was valued at USD 1.3 Billion in 2024 and is estimated to reach USD 1.9 Billion by 2032, growing at a CAGR of 5.1% from 2026 to 2032.

The Washing Additives Sodium Percarbonate Market is witnessing substantial growth, driven by increasing demand for eco-friendly and non-toxic cleaning agents. Sodium percarbonate, known for its powerful oxidizing and bleaching properties, is widely used in detergents, disinfectants, and stain removers. The rising consumer preference for sustainable household products and the shift towards oxygen-based bleach alternatives are fueling market expansion. Additionally, innovations in product formulations, such as granular and tablet forms, are enhancing user convenience and boosting adoption. The market is also benefiting from the growth of e-commerce and increased awareness regarding hygiene and sanitation, especially post-pandemic, further accelerating demand.

What is Sodium Percarbonate?

Sodium percarbonate, also known as sodium carbonate peroxyhydrate, is a white crystalline compound that releases hydrogen peroxide when dissolved in water. It is commonly used as a cleaning and bleaching agent, especially in laundry detergents and cleaning products. When it decomposes, it releases oxygen, which helps to break down stains, remove dirt, and sanitize surfaces. Sodium percarbonate is often used as an environmentally friendly alternative to chlorine bleach due to its ability to degrade into non-toxic byproducts, namely sodium carbonate and water. Its main advantages include its high efficiency in stain removal, its ability to sanitize without harsh chemicals, and its compatibility with a wide range of washing processes.

Applications of Sodium Percarbonate

Sodium percarbonate is primarily used in the laundry care industry, but its applications extend beyond this sector. Below are some of the major industries that rely on sodium percarbonate:

• Household and Industrial Laundry: Sodium percarbonate is most commonly used in laundry detergents and stain removers. It helps to break down stains, whiten fabrics, and sanitize laundry. As more consumers seek environmentally friendly alternatives to traditional chlorine-based bleach, sodium percarbonate offers a safer, non-toxic option for household and industrial laundry needs. The household laundry segment accounts for more than 40% of the global sodium percarbonate market share, driven by the growing trend towards green cleaning products.
• Textile and Fabric Processing: The textile industry uses sodium percarbonate in various fabric processing applications, such as bleaching and dyeing. Its ability to release oxygen helps to lighten and brighten fabrics without the harshness of traditional chemical bleaches. The growing emphasis on sustainability in the textile industry is one of the reasons sodium percarbonate is gaining traction as a safer, more sustainable alternative to chlorine-based bleaching agents.
• Industrial and Commercial Cleaning: Sodium percarbonate is also widely used in industrial cleaning solutions. It is particularly effective in cleaning heavy machinery, equipment, and hard surfaces that require high-strength cleaning agents. Due to its oxygen-releasing properties, sodium percarbonate is ideal for removing organic stains and dirt. The growing demand for efficient, eco-friendly industrial cleaning solutions, especially in the food processing and hospitality sectors, continues to drive its adoption.
• Water Treatment and Sanitation: The water treatment industry has found sodium percarbonate valuable for disinfection purposes. Its ability to release oxygen makes it an effective agent in sanitizing water supplies and maintaining safe drinking water standards. Furthermore, its biodegradable nature ensures that it does not contribute to harmful environmental contamination, making it a more sustainable choice than other chemicals traditionally used in water treatment.
• Personal Care Products: Sodium percarbonate is also used in the formulation of personal care products, such as toothpaste and mouthwash, for its whitening and cleaning properties. Its gentle yet effective cleaning capabilities make it suitable for use in these products, where mild abrasiveness is required to remove stains and maintain hygiene without irritating sensitive tissues.

Technological Integration and Innovations

• Technological advancements are playing a crucial role in transforming the washing additives market, including the use of sodium percarbonate. Research and development (R&D) efforts are focused on improving the efficiency of sodium percarbonate in various cleaning applications. Innovations include the development of stabilized sodium percarbonate formulations, which offer improved shelf life and enhanced cleaning power. Manufacturers are also exploring new ways to enhance the solubility of sodium percarbonate in cold water, making it more effective in low-temperature washing processes.
• The integration of digital technologies, such as Artificial Intelligence (AI) and the Internet of Things (IoT), is revolutionizing the laundry care sector. Smart washing machines that optimize detergent usage, including those that use sodium percarbonate, are gaining popularity. These devices adjust the wash cycle parameters based on factors such as load size, fabric type, and stain intensity, resulting in more efficient and eco-friendly cleaning. The ability to track laundry conditions and provide real-time updates via smartphone apps is also helping consumers optimize their washing routines, reducing detergent waste and energy consumption.

Market Challenges

• Despite the growth prospects, the sodium percarbonate market faces several challenges. One of the primary concerns is the price volatility of raw materials used in the production of sodium percarbonate. Sodium carbonate, one of the main ingredients, can fluctuate in price based on supply and demand dynamics, which may impact the overall cost of sodium percarbonate production.
• Additionally, although sodium percarbonate is considered safer and more environmentally friendly than many conventional bleaching agents, it still requires careful handling. The decomposition of sodium percarbonate can release oxygen, which can be potentially hazardous in certain industrial settings. Manufacturers must ensure proper storage and handling procedures to mitigate any safety risks.

Future Growth Prospects and Opportunities

• The sodium percarbonate market is poised for continued expansion, driven by increasing demand for eco-friendly products and innovations in cleaning technology. Key opportunities include the development of advanced, user-friendly cleaning solutions that incorporate sodium percarbonate and the rising popularity of sustainable, plant-based personal care products. Additionally, the growing emphasis on sustainable practices in the textile and industrial sectors presents significant growth prospects for sodium percarbonate-based products.
• As consumers and industries alike continue to prioritize sustainability, sodium percarbonate is well-positioned to benefit from these trends. Governments around the world are also introducing stricter regulations around the use of harmful chemicals in cleaning products, further supporting the shift toward safer alternatives like sodium percarbonate. With ongoing advancements in technology and growing demand for green products, the market for sodium percarbonate is expected to thrive in the coming years.

The washing additives sodium percarbonate market is on a robust growth trajectory, driven by increasing consumer preference for eco-friendly and effective cleaning solutions, technological innovations, and expanded applications across various industries. As sustainability continues to shape consumer behavior and industry practices, sodium percarbonate’s role in laundry care, textile processing, and industrial cleaning will remain crucial. The ongoing developments in product formulations and the integration of smart technologies will further enhance its market prospects, positioning it as a key player in the future of sustainable cleaning solutions.

Washing Additives Sodium Percarbonate Market Regional Trends

North America

• North America holds a significant share of the global sodium percarbonate market, accounting for approximately 28% of the market revenue as of 2023. The U.S. is the dominant player in this region due to the presence of a well-established consumer goods industry, growing awareness about eco-friendly products, and increasing demand for sustainable cleaning solutions. The rising trend of green chemistry and sustainable product formulations in North America is expected to drive the market forward.
• The regulatory environment, with agencies such as the Environmental Protection Agency (EPA) encouraging the use of safer chemicals, has further propelled the use of sodium percarbonate in various applications. Technological advancements in production methods, such as more energy-efficient manufacturing processes and the development of higher purity grades of sodium percarbonate, are also boosting the market's growth. However, challenges such as raw material price volatility and competition from alternative cleaning agents could temper this region's growth to some extent.

Europe

• Europe, with a market share of around 25%, is another key region in the sodium percarbonate market. This region has seen increasing demand for eco-friendly and bio-based cleaning agents in line with the European Union's stringent environmental regulations. Countries like Germany, the U.K., and France lead the charge in adopting green cleaning products, with household consumers becoming more conscious of environmental and health impacts. Technological innovations, particularly in the development of sodium percarbonate-based formulations, are expected to be a major growth driver.
• The European Commission's Green Deal and other regulatory measures supporting the reduction of carbon footprints align with the growing preference for sustainable laundry and cleaning solutions. In addition, the growing use of sodium percarbonate in industrial laundry and washing machine detergents, spurred by rising demand from the hospitality and healthcare sectors, is further contributing to the market expansion in this region.

Asia Pacific

• In Asia Pacific, the sodium percarbonate market is growing at a remarkable pace, with China and India leading the way. The region accounts for approximately 30% of the global market, driven by rapid industrialization, an expanding middle class, and increasing demand for cleaning and laundry products. The rise in disposable incomes and urbanization in countries like China, India, and Japan has led to a higher adoption rate of modern cleaning solutions.
• There has been an increasing demand for sodium percarbonate in industrial applications, such as textile manufacturing, due to its effectiveness as a bleaching agent. The region is also seeing significant investments in manufacturing facilities to cater to the growing demand for sodium percarbonate. Technological advancements, including more efficient production methods and the introduction of high-performance sodium percarbonate products, are expected to further fuel market growth. Government initiatives aimed at promoting sustainable development and reducing pollution are also positively influencing the regional market.

Latin America

• The market for sodium percarbonate is expanding, though it accounts for only about 7% of the global share as of 2023. Brazil and Mexico are the key contributors to the growth of the market in this region. The increasing demand for household cleaning products, coupled with rising environmental awareness, is driving the adoption of sodium percarbonate-based detergents and cleaners.
• The region's focus on sustainability, as well as government policies encouraging the use of less harmful chemicals in everyday products, is expected to bolster the market. However, regional economic instability and limited manufacturing capabilities in certain countries may pose challenges to the full potential of the market. Still, as the middle class continues to grow and urbanize, the market is anticipated to see steady growth, particularly in the retail and household cleaning sectors.

Middle East & Africa (MEA)

• The Middle East & Africa (MEA) region, representing around 10% of the global market share, has been slowly catching up in terms of sodium percarbonate demand. The growth in this region is driven by increasing industrialization, particularly in countries like Saudi Arabia, the UAE, and South Africa. There has been a rise in the use of sodium percarbonate in various industrial applications, including textile processing and cleaning solutions in oil and gas industries.
• Demand for household detergents and cleaning products is rising due to a growing expatriate population and a focus on improving living standards. However, the market in this region remains limited by challenges such as lower consumer purchasing power in certain areas, infrastructure limitations, and an over-reliance on imported goods. Despite these obstacles, growing awareness about sustainability and increasing urbanization are expected to gradually drive the market forward.